Was going to write about the new Qantas kangaroo but ate something funny and have been rather ill since then. Feeling up to being on the interwebs again though.

I think Rosemary made a good blog post about it though and Qantas didn’t do a great job of keeping it a secret anyway.

Not a great deal has changed with the logo, but when your logo is so iconic it’s hard to re-brand. The official press release from Qantas can be found on their web site newsroom.

Personally I think it is looking good, the feet maybe a little excessive but they say it’s to fit in with the tail of the new A380’s so who am I to question it.

If you are interested in checking out the company who made the new logo you can go to the Hulsbosch Communications web site. The Qantas info is on the first page at the moment, gives you a look at how the different planes will look and also how the print material looks. You’ll notice a few big names in their portfolio, and a few kangaroo logos. No wonder Qantas choose them!